5 Big Reasons to Change Your Social Profile Image
I have been using a cute eyeglasses logo as my public image and internet avatar. I wanted a friendly little brand that would be consistent over all the social media venues. So, when I commented on any posts, I would be instantly recognized as me and my company.
After some thought and lengthy discussion with fellow social media assistants, I came up with the following 5 reasons that your profile image should be a headshot and not a logo.
Your Face Should Be Your Brand
For coaches, consultants and virtual assistants your smiling face is probably the best choice over an avatar or logo design. You can still use your logo around your site or business profile, but your face helps people get to know, like and trust you which is so important in any personal service company.
It Helps People Recognize You
They may not remember your company name or where they put your business card, but they will probably remember seeing you at the trade show or networking event. When I did a LinkedIn search using my name. There were 8 different results of people named Wendy Harrison. Hopefully, my potential clients would recognize my profile picture as the Wendy that they met at the networking event. You can make it even easier to be recognized across all the social networks by using the same image, everywhere. Make sure to use a current photo, one that people would recognize as you and not one taken 20 years ago.
You Will Never Get a 2nd Chance at Making a Good 1st Impression
First impressions are made almost instantly. Recent studies, by Princeton psychologist Janine Willis, revealed it takes less than 1/10th of a second to form an impression of a stranger from their face. If your face is such a powerful influence on people’s decisions then it makes sense to have your smiling avatar show up next to any comments you leave and not a generic blue head, your cute cat or a graphic design.
Social Media Connects Human Beings
Your logo, when used as a profile picture, may feel too impersonal to visitors or can be seen as suspicious. This could result in the loss of a valuable connection. Some people even have a social media rule against adding people who don’t have a real profile image as their avatar. Puppies, flowers and cute eyeglasses are out! The number one reason for their suspicions is that an anonymous looking logo could be hiding something, possibly a spammer or worse.
The Big Platforms Insist on It
Google and LinkedIn both frown on using logos instead of actual profile pictures. Nobody wants to put in a lot of time and effort into building a brand online only to be penalized down the road. You may end up receiving a message saying, ‘your icon does not appear to have a face’. It’s better to change it now then have to redo everything later on.
One last point:
If you’ve made the decision to always go with a personal headshot, will you be taking a selfie and save lots of time and money or leave it to a professional photographer?
More tips & tricks:
Are you going to be visiting or hosting a booth at a conference / trade show? I wrote this little book and it’s packed full of tips & tricks that you’ll find useful.